IDA&S [pronounced: ai-daz]
TAGLINE
Dress For Your Story
COMPANY INTRODUCTION
IDA&S is an eco-luxury fashion brand tailored for the dynamic lifestyle of the contemporary woman. With a commitment to sustainability, IDA&S offers a collection of versatile clothing designed to effortlessly transition from casual daywear to stylish work attire. Each garment is meticulously crafted from high-quality, sustainable materials with a touch of luxury, delivering comfort and understated elegance for confidence in any situation.
MISSION
Our mission is to empower modern women with accessible eco-luxury fashion that's stylish, comfortable, and versatile, for confidence in any situation.
VISION
Our vision is to be the leader in redemptive fashion, setting the standard for accessible sustainable luxury and shaping a more ethical future for fashion.
BRAND PHILOSOPHY
At IDA&S, fashion is more than just clothing; it's a philosophy. We believe in understated elegance crafted with impeccable quality and a commitment to sustainability. We are deeply committed to eco-friendly practices, ensuring our garments are not only beautiful, comfortable, and versatile but also kind to the planet. This reflects our core values and empowers you to make conscious choices without compromising on style. This commitment, along with our dedication to accessibility and superior craftsmanship, allows us to bring you designer-inspired luxury you can experience every day.
BRAND VALUES
Sustainable materials, affordability, effortless elegance, approachability, comfort, versatility.
TARGET AUDIENCE
Women in their 30s to 40s, including stay at-home moms and working professionals, prefer versatile attire that effortlessly transitions from work to weekend, allowing them to feel stylish, comfortable, and put together without being over-the-top.
VALUE PROPOSITION
Effortless Elegance for the Modern Woman
For busy moms and dynamic women who prioritize effortless style and comfort, IDA&S offers affordable, luxury -inspired clothing that seamlessly transitions from work to weekend . Crafted with sustainable practices and understated elegance, our versatile pieces empower you to feel at ease, confident, and stylish in every situation .
BRAND PHRASES
Eco -luxury fashion for the modern woman .
Effortless style and understated elegance for all -day confidence
Effortless elegance for the modern woman .
Effortless elegance, sustainably crafted .
Affordable luxury for the modern woman on the go
Versatile and effortless style for all -day confidence .
Transition easily from casual daywear to stylish work attire .
Transition seamlessly from work to weekend .
BRAND KEYWORDS
Accessibility
Affordable luxury
Approachability
Casual Flexibility
Comfort
Confidence
Eco-Luxury
Effortless elegance
Elegance and Quality
Quality
Redemptive Fashion
Style
Sustainability
Versatility
BRAND STORY
IDA&S is more than just a fashion brand; it’s a tale of resilience, hope, and the transformative power of kindness. At the heart of our story is our founder, Ida Siu, whose journey from humble beginnings to becoming a beacon of strength and inspiration defines every piece we create.
Given up for adoption at seven years old, Ida was adopted by a pastor and his wife and grew up in Hong Kong with six siblings in a spare room provided by a local church. Growing up in a modest upbringing, she learned early on the values of faith, sharing, and community.
Her path took a dramatic turn when she moved to New York City and married her husband, Shun Yen Siu, and together they had three children. Life in the bustling city was marked by both hardships and blessings. Ida experienced profound challenges, from an industrial accident that crushed two of her fingers to being robbed at knifepoint while pregnant. The lowest point came when she and her husband had only $5 to their name, which they
used to buy a single Happy Meal for their family to share.
Yet, amid these trials, Ida’s story is one of remarkable triumphs. She reconnected with her birth parents, fostering a loving relationship that would last the rest of their lives. She
carved out a space for herself in the business world, co-founding and managing what would become one of New York City’s largest garment factories, and later, a co-founder of
Lafayette 148 – a name synonymous with luxury women’s fashion.
Driven by a desire to give back, Ida sponsored a school that provides education for over 200 underprivileged children annually and established a training workshop for design graduates. Her roles as a teacher and mentor have touched countless lives, embodying the very essence of IDA&S.
IDA&S, therefore, is more than just fashion. It’s a homage to Ida Siu’s life— a representation of her indomitable spirit, resilience, and the belief that from hardship can emerge beauty and
elegance. Our brand is dedicated to creating a redemptive fashion experience, embodying the same qualities that define Ida’s incredible journey.
Through our clothing, we aim to empower women to feel confident, stylish, and at ease, knowing they are wearing pieces crafted with care, quality, and a commitment to sustainability. We invite you to wear not just our garments, but our values, woven into the fabric of every piece we create.
Welcome to a world where fashion is redemptive, and every purchase helps weave a larger story of transformation and hope.
Sustainability
The "S" in IDA&S stands for more than just style. It signifies our unwavering commitment to a sustainable future. We believe in creating beautiful, high quality clothing that respects the environment and the people who make it. Rather than claiming a final state of “sustainability”, we embrace it as a continuous journey—one we are passionately committed to for the long haul. Here’s how we’re walking this path with you:
QUALITY THAT LASTS
Our sustainability ethos is deeply rooted in the principle of quality. Back in the 1970s, despite facing physical challenges and scepticism, our founder Ida Siu insisted on quality as the cornerstone and signature value of her business. Contrary to the push for fastfashion and cost-cut manufacturing, she pioneered a focus on creating durable, superior products. Ida’s philosophy was simple but revolutionary: “Focus on quality, invest in people, and the profit will follow.”
Decades later, this approach has proven itself. Customers often share stories of our garments, some over 15 years old, still hanging in their closets.
Today, we have continued to invest in high-quality materials and expert craftsmanship, resulting in garments designed to last for years. This longevity is a testament to our commitment to sustainability, as it reduces the need for frequent replacements and diminishes waste.
SUSTAINABLE MANUFACTURING PRACTICES
Our commitment to sustainability extends to our manufacturing processes. In 2006, our dedication to integrating sustainable practices took a significant leap forward with the construction of our 240,000 square foot LEED-certified manufacturing facility that prioritizes both worker well-being and energy efficiency. Designed with sustainability at its core, the facility features natural air flow systems, solar panels that generate 250,000 kWh of power annually, and a structure that minimizes solar heat gain, reducing the need for artificial cooling, and further reducing our environmental footprint.
TRACEABILITY AND TRANSPARENCY
Unlike many fashion brands, we’re vertically integrated. This means we know exactly where and how your clothes are made . No outsourcing, no mystery factories . You can trust that our garments are crafted in our beautiful, LEED -certified facility with responsible practices.
We have complete control over our supply chain, allowing us to trace every garment back to its source – the exact factory floor and even the individuals who crafted it . This level of transparency ensures ethical labor practices and responsible production, building trust with our customers.
THOUGHTFUL FABRICS
Choosing sustainable fabrics is a complex but essential part of our mission . We continually explore sustainable materials, partnering with mills that prioritize organic and recycled inputs. We use a mix of natural fibers, certified organic materials, and recycled fabrics.
While we utilize natural fibers and recycled materials whenever possible, we acknowledge the complexities of sustainable fabrics . We’re constantly exploring innovative fabrics and technologies to minimize our environmental footprint . Recognizing the dynamic debates around material sustainability, we are committed to engaging in these complex conversations and evolving our practices accordingly.
EVOLVING PACKAGING
Our packaging is a work in progress, and we are actively exploring more sustainable options and continually seeking ways to improve. Our goal is to ensure that every aspect of our product’s journey minimizes environmental impact.
OUR ONGOING COMMITMENT
We acknowledge that we can and need to do more . Recognizing that sustainability is ever -evolving, we actively seek certifications that set benchmarks for our sustainability efforts . We believe in open communication and working together with our customers to navigate the complexities of sustainable fashion.
At IDA&S, sustainability is not a destination but a continuous journey — it’s a commitment woven into the very fabric of our brand, pushing us to continually adopt more responsible practices in every aspect of our business . Join us on this journey, where every choice is made with the future in mind, ensuring that we not only create beautifully enduring garments but also contribute positively to our planet.
PRODUCT CATEGORIES
• Dresses
• Pants & Shorts
• Jackets & Blazers
• Coats & Outerwear
• Sweaters & Knits
• Skirts
• Tops & Tees
• Blouses & Shirts
PRODUCT BY OCCASIONS
• After-Work Socials
• Brunch with Friends
• Client Meetings
• Casual Fridays
• Dinner Dates
• Family Gatherings
• Parent-Teacher Conferences
• School Runs and Errands
• Weekend Shopping
• Work-from-Home Days
UNIQUE SELLING PROPOSITION
Practical Versatility:
Our pieces are designed to adapt to your lifestyle, seamlessly transitioning from work to weekend. Dress up a flowy dress with heels for a night out, or throw on a denim jacket and sneakers for a chic, casual look.
Comfort and Confidence:
We believe that true style starts with feeling comfortable in your own skin. Our clothes are crafted with high-quality fabrics that drape beautifully and move with you throughout your day.
Sustainable Luxury:
Look good and feel good, knowing that your clothes are made with the planet in mind. We prioritize eco-friendly practices throughout our production process, while adding luxurious touches that elevate your wardrobe
COMMISSION RATE
• Competitive commission structure (10% Default)
• Goods returned within the 30 day returns period will not receive a commission payment.
• A commission is paid excluding VAT and P&P on the final transaction amount after all discounts have been applied.
• We are happy to consider offering private commissions and rewards for the right level of exposure. If you feel this is of interest, please contact us.
AVERAGE ORDER VALUE (AOV)
Average order value of USD150
COOKIE DURATION
30 Days
DELIVERY COVERAGE
We currently only ship to addresses within the contiguous United States. We do not ship to PO boxes, APO/FPO addresses, or international destinations.
SHIPPING FEES
• Standard Shipping: Flat rate of USD8 for standard shipping on all orders within the contiguous United States.
• Free Shipping: Free standard shipping on orders totaling USD150 or more (subtotal before taxes and discounts) within the contiguous United States.
• Expedited Shipping: Expedited shipping options may be available at additional fees.
RETURNS
• Timing: Returns must be initiated within 30 days of the delivery date as indicated by the shipment tracking information.
• Condition: Returned items must be unworn, unwashed, undamaged, and in their original packaging with all tags attached. Items that show signs of wear or use will not be eligible for a refund or exchange.
• Exclusions: Certain items, such as final sale items, may not be eligible for return.
IDA&S is managed by SEARLCO LTD www.searlco.com
Categories: Women's apparel, women's suiting, women's casual wear
